The game of taking products to market is rapidly changing for the better. Companies, organizations, and individuals, are reaching out to partners across the world to develop, manufacture, and market their products.
This blog is about building your products, building your business, and building the Global Economy.
Global Sourcing Specialists
Ashton Udall is a partner with the firm Global Sourcing Specialists (GSS). GSS is a product development and sourcing (manufacturing) firm dedicated to helping businesses, inventors, and startups, tap overseas resources to succeed in the Global Economy.
Product Marketing: No Product That Has to do With Life is Boring
Use people to sell to people
Perception is reality, so use scripted professionals
Tell a memorable story
Create an emotional experience
Create a believable, relevant personality
Deliver a critical, hot-button moment
I don't care if you have invented the new dust collector, wall plug, or lug nut. There is a connection between that product and humans. There is a story you can tell about your product. You can probably tell it through a multimedia channel. If kleenex can do it, so can you.
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